Chanel Prices Are On The Rise Again (June 2018)

Source: / June 2018 / USD

Have you noticed your dollar not going quite as far in the Chanel handbag department? We’ve received word of a slow roll-in of price increases over the last few weeks that are expected to continue. It’s a bit confusing and difficult to discern which bags were hiked so bear with us as we bear down on the pricing.

As you may recall, Chanel raised U.S. prices early this year on the WOC, Gabrielle, Coco Handle and Boy bags. These spikes were significant – 10-20% for most items – and followed a November 2017 hike on Chanel CC and 2.55 classics. Prices for the Classic Medium, Jumbo and Maxi bags on remain at $5,300, $5,900 and $6,400 (for now, anyway).

Apparently, though, Chanel isn’t yet done upgrading the retail cost of its goods (as an aside, let’s just say that RTW isn’t safe either with many jackets hovering at the $10K mark). The target this time: bags in tweed, exotics and other special leathers in a wide range of styles, including Gabrielle, Coco Handle, Deauville and python 2.55s . These special bags were safe from the raises earlier this year, but no longer. It seems all the bags in their regular or classic leathers took increases before and now they are filling in the blanks with the rest.

With the recent self-directed focus on Chanel’s value and revenues (read: Chanel Pulls Back Its Financial Robe) it is not surprising the company continues to seek ways to maximize its financial prospects. The surprise may be in how customers (or disappointed prospective customers) respond as well as Chanel’s corporate end goals.